How Does Content Marketing Support Digital Marketing?

Content marketing and digital marketing. They go together like bed and breakfast. Copy and paste. Jim and Pam. The perfect pair. Inseparably awesome.

Well actually, if we’re being honest, content marketing plays second fiddle to digital marketing.

But here’s the thing. There would be no digital marketing without content marketing. Or at least, digital marketing wouldn’t be so great. Content marketing knows what it’s about. It’s a supporting character there to make the lead look good. Sure, digital marketing gets all the fortune and glory, but without content marketing it wouldn’t be nearly as effective. Time and again, through persistence, latent badassery and a set of unique talents perfectly suited for the occasion, content marketing saves the day.

Your day.

Your digital marketing team’s day.

Your business’s day.

Making that day go from feeling like this….

….to this:

Or at least it should be doing this. Is it doing this? We hope it’s doing this.

If not, read on.

Just how does content marketing support digital marketing? Today, we’re going to look at the wonderful ways content supports an online business and how your business can get in on the party.

 

Content Marketing — It’s What’s for Dinner

What is content marketing in digital marketing? You might think you know. And you’re probably right. Because it’s everywhere. And every one of us is consuming it like a baby pig eating cake.

Blogs. Social media posts. Email newsletters. YouTube videos. Podcasts. eBooks. Infographics. Memes. Twitch streams. Whitepapers. Apps. Ryan Reynolds. All are very effective types of content marketing.

You see, content marketing is a strategic marketing approach that involves the creation and distribution of valuable, relevant material online (like those mentioned above) to attract and retain a target audience with the goal of driving profitable interactions with your brand.

Or — in layman’s terms — it’s stuff you put online to get people to buy other stuff from you.

 

How Does Content Marketing Work?

Of course, driving sales isn’t the only reason why businesses use content marketing. They also use it for all other sorts of fun things. Nurturing leads. Generating analytics. Increasing brand awareness. Improving search engine rankings.

They achieve these goals through a number of tried and true tactics.

  • Audience segmentation
  • A/B testing
  • Engaging writing
  • Relevant writing
  • Targeting niche topics
  • Targeting trending topics
  • Hiring influencers
  • Creating educational content
  • Creating entertaining content
  • User-generated content
  • Native advertising
  • Getting Ryan Reynolds to buy your company
  • Social media content
  • Multi-media content like images, albums, video, interactive graphics etc.

Each of these is based on a fundamental content marketing principle — content should be suited to your specific business and audience that stays true to your brand and helps make your other marketing channels as effective as possible. Overall, a strong content marketing strategy simultaneously educates customers, nurtures prospects, informs businesses decisions, and closes sales.

Wait. Hold the phone.

What are we doing here?

This isn’t what you thought you were getting when you clicked on this post.

Here we are spitting out definitions at you like this is Wikipedia, when what you really wanted was us to show you the role of content marketing in digital marketing.

Well, you’re welcome.

Because we just did.

This post isn’t just about content marketing. It IS a piece of content marketing. And you’re currently in it.

And that my friends is content marketing in action.

But no time to loiter. Pick up the pieces of your blown mind because we’re about to show how to apply this same content marketing brilliance to your digital marketing strategy.

 

The Most Important Thing to Remember About Content Marketing

Content marketing and digital marketing are technically different entities. Though it might not seem so these days, given that the Internet has grown so powerful that all things business are quickly becoming digital.

But like we said at the start, in reality content marketing isn’t so much different than other types of marketing, as it is a supporting character to them. Other types of marketing are conversion driven. Content marketing — for the most part — is informationally driven. (Is informationally a word? Does it work here? Let’s say it is and does.)

Our friends over at the Content Marketing Institute put it best when they said:

“Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Content marketing is the opportunity to make everything we do better.”

You don’t have to tell your content team this (they’ll probably start asking for raises) but remember it because implementing content marketing in this way will provide the maximum benefit to all your other types of marketing.

Here’s some stats about why content marketing in digital marketing is just so important. SEMrush 2019 research suggests that search traffic is the no. 1 source for traffic to blogs – across all industries. Plus 70% of marketers claim they are actively investing in content marketing – and no wonder, as much as 40% say it’s “very important” for their overall marketing.

Don’t Be Like Most Companies — Impotent

Only 42% of B2B marketers say they’re good at content marketing. Which means the majority feel inadequate about their performance. That’s sad. No one wants to feel impotent. (So we’ve heard.)

Then there’s these content marketing stats:

  • 65% find it challenging to produce engaging content
  • 60% say they can’t produce enough content

Yeesh. Content marketing sure sounds depressing, right?

Maybe it’s because 63% of B2B marketers aren’t using a consistent content marketing strategy, or even have one at all. Maybe it’s because they don’t fully realize the role content marketing plays in digital marketing. Maybe it’s because they had too much to drink the night before and haven’t been getting a lot of sleep lately and are really stressed and it’s not easy to just do it on command like an animal.

Or maybe it’s because content marketing is hard.

But man, does it feel good when you do it right.

Content marketing costs 62% less than traditional marketing, yet generates about 3 times as many leads. Companies on average see conversion rates 6x higher from content marketing than those that don’t use it. And 70% of customers feel closer to a company as a result of content marketing.

Fortunately, content marketing impotence is not permanent. And can be easily avoided.

One of the best things you can do to overcome performance issues is communication. (So we’ve been told.) So up next we’re going to share with you how content marketing can best support each of your other digital marketing strategies.

 

How Content Marketing Benefits SEO

Content is a crucial element of SEO. In fact, we’re willing to bet the majority of what you, your customers, and your target audience use search engines for is to find content.

SEO is the most successful form of digital marketing there is. Data from BrightEdge shows that search engine traffic makes up 51% of all online user flow – and it accounts for more than 40% of online revenue! To take advantage of the more than 5 billion searches that happen every day on Google – you need content that can drive keyword/algorithm based SEO traffic.

Just think how often you spend time reading posts as opposed to visiting homepages. Have you ever even seen the homepage of some of your favorite blogs or YouTube creators or podcasters? Perhaps not. But you’ve found them in searches, regardless. Because of their content.

Here just a few of the ways content marketing will boost your SEO rankings:

  • Higher E-A-T: Ever since Google’s epic Search Quality Rater Guidelines (seriously it’s 175 pages long. Don’t worry. We read it so you don’t have to.) and their continued algorithm updates purporting the role quality content plays in high rankings, conveying E-A-T (“expertise, authority and trustworthiness”) has been a priority for SEO. Websites that demonstrate lots E-A-T about specific subject matters do better than those that don’t. And what’s the best way to show you’ve got lots of E-A-T? You guessed it. Content marketing.
  • Stronger Relevance: Other algorithm updates (we’re looking at you BERT and Passage Indexing) have tried very hard to ensure Google understands content the way humans do. This means that they will display results with passages that most precisely answer a user’s search query. As search engines gravitate away from keywording to convey relevance and rely more on understanding the intent, informative content pieces — like blog posts, case studies and white papers — will dominate results over shallower conversion-driven pages.
  • Better Keywording: Few things can deliver keywords with as much proficiency than content pieces. The longer nature of content pieces can improve keyword density, provide easy opportunities for adding striking distance keywords, and make updating anchor link text to strengthen the SEO of other pages and content on your site a breeze.
  • Grow Backlinks: Let’s face it. No one wants to backlink to your boring service page. They’d much rather link to your delightful post about laser cats or that time you proved science doesn’t suck or your thesis on why we all need to act more like ninjas or when you made Ray Tomlinson (yeah, the Ray Tomlinson) proud. Backlinks are a huge deal in SEO. Thing is, people usually only backlink to interesting, informational and or entertaining content. Not branded sales pages. That’s where content pieces shine.
  • Provide Value: Google’s dream (read: diabolical plot) is that the most valuable results appear at the top of SERP. So they care less about how many times you can stuff the same keyword into your headings and more about whether or not you’re providing valuable content that focuses on the user’s needs. What better way to provide valuable content than with actual valuable content? By its nature, content marketing focuses on value first. SEO second. Which, ironically, is great for SEO.

If you’re looking for some help writing valuable, relevant pieces with high E-A-T that people love backlinking to might we suggest these 10 tips for stellar SEO content writing. Or you can check out Google’s own Webmaster Guidelines about content for search.

 

How Content Marketing Benefits Branding

Who do you think your audiences would rather spend time with?

The brand that gets all in your face, thrusting itself into your space, and trying to make you like them in the most unbecoming of ways.

Or the brand that sits back and let’s its awesomeness speak for itself.

The first requires brands to chase after leads. The second has the leads coming straight to you, and lose their collective minds over the awesome vibes you’re sending out into the universe.

This is where content marketing in digital marketing gets involved. Branding through content marketing focuses less on selling products, and more on selling your values as a business. Trust us, the latter builds a far stronger, longer lasting and profitable business relationship than the former.

Brand content is where you can share all the amazing details about your company. What you’re about. What you do. Why you do it. What you know. And — most importantly — what value you provide. Hidden amongst all that context is a very enticing subtext for why consumers should choose to purchase from you. Without sticking your fingers in their mouth.

To achieve this check out 7 ways to use content marketing to increase brand awareness.

 

How Content Marketing Benefits Paid Advertising

Content marketing can improve your PPC performance — and vice versa. Leverage creative content to craft a unique experience that nurtures inbound leads and optimizes ad budgets.

There are several ways this can be accomplished:

  • Optimized Landing Pages: Consider your buyer journey. Someone who clicks an ad is likely to investigate your site further before converting. Spur Awareness with lead magnets (one of the greatest content marketing “tricks” ever devised) to encourage email signups and enable newsletters. Add links to relevant articles, demo videos, case studies and testimonials within your landing pages to guide leads from Consideration to Decision. Not only will these tactics improve the effectiveness of your PPC campaigns, but they will provide analytics to better hone your ads and landing pages.
  • Higher Quality Scores: If your paid ads link to your content pieces, you will likely have more chances to better align the content of your page with the content of your ads. That means higher PPC quality scores. That means lower costs per click. As a bonus, the increased traffic from ads to those pieces will improve their organic rank. And just like that, you’re using an omnichannel marketing strategy. Thanks content marketing! You’re the best!

 

How Content Marketing Benefits Social Media

Social media marketing and content marketing were made for one another.

Literally.

Nearly every social media platform in existence was purposefully built to share content. And those that weren’t — like Facebook — came around to the idea pretty quick.

The ways in which the two benefit one another is very simple:

  1. Content marketers produce content
  2. Social media marketers distribute content

It doesn’t take a genius to connect the dots.

In no area does the line between content marketing and digital marketing blur more than social media. Really, they are two sides of the same coin. To paraphrase our friends at Marketing Solved, the goal of content marketing is consumption THEN behavior. The goal of social media is participation THEN behavior. Or, put far less succinctly, content marketing creates the items that elicit participation on social media online to drive conversion behavior. Which is basically the definition of digital marketing to the tee.

According to SEMrush data, 94% of marketers claim to use social media for content distribution – nearly 80% of marketers use Facebook for distributing their video content (more on that below). Plus nearly 9 out of 10 marketers also say that LinkedIn is an effective platform for video content! With more than 250 million users in the U.S. alone – social media is a whole brand new universe for shopper engagement – which is why top platforms are crucial for social media content marketing. It’s why as many as 20% of marketers claim that social gives them the most ROI!

Just remember to avoid these social media mistakes when distributing your content, and the sky’s the limit with what you can achieve.

 

The Role of Video Content in Digital Marketing

From demo videos to branded videos, expert interviews, animated videos, VR videos, AR videos, live streams, Charlize Theron eating the hottest wings you’ve ever seen and Jean Claude van Damme doing a split between two moving Volvo trucks there’s seemingly no end to the type of video content at your disposal to enhance your digital marketing strategy.

According to video marketing statistics, one-third of all online activity is spent watching video. It increases organic traffic by 157% and boosts landing page conversions by 80%. It’s like a miracle pill without all the nasty side effects and shame. HubSpot research says that video is now the most commonly used format in content marketing (more than blogs and infographics). As much as 87% of marketers say video has increased website traffic, and 80% say it’s directly boost sales! It’s the golden ticket to Willy Wonka’s chocolate factory, if that factory was your customers’ living rooms and that chocolate was butt loads of money. It is the piece of content with the highest ROI, as reported by digital marketing pros everywhere.

Quite simply, video is king.

Just ask Ryan Reynolds. Who these days is putting on a masterclass in video content marketing.

He’s doing it with traditional ad videos:

He’s doing it with testimonial videos:

He’s doing it with demo videos:

He’s doing it with celebrity (kind of) videos:

He’s doing it with a docuseries. And trailers about his docuseries:

He’s doing it with the handspring Arabian double front twist of marketing by combining social media, native advertising, and influencers all in one majestic piece of video content that promotes not one, but two completely different products at the same time:

It’s all very impressive.

And yeah, sure it doesn’t hurt that Ryan Reynolds has unbridled access to Ryan Reynolds for his video content. And yeah sure, other pieces of content marketing exist out there other than the ones that pour out of the bountiful brain of Ryan Reynolds. But if you’re looking for a place to get ideas and see the profitable role video content can play in digital marketing there are worse places to start.

And who knows. Maybe if your team clocks in enough views of his videos, he’ll buy your company.

 

Seal the Deal with Your Content Marketing

And here’s the final — and perhaps most vital — way content marketing supports digital marketing: the handover.

Your content pieces need to deliver. They need to achieve “the goal of driving profitable interactions with your brand.” Content marketing can do this through a few methods.

 

Method 1: The Long Play Handover

Your content piece sells nothing. You don’t try to entice your audience into converting with you. You don’t ask them for their email, them to contact you, to buy something from you, or anything else needy like that. You simply end your content piece with the satisfaction that comes from providing value to others.

It’s the good Samaritan approach to marketing.

The hope being that if your audience found this piece of content useful, they’ll seek out more from you. And more. And more. Say, for example, a piece of content on how to better drive leads or one on how to define your ideal customer. The intent is that they become so awash in the E-A-T that your brand is sending their way that they eventually decide of their own volition to interact with your business in a more profitable way.

 

Method 2: The Soft CTA

Your content still doesn’t seek to sell something outright. Rather it softly nudges your audience in that right direction with another piece of content requiring slightly more engagement. It’s a subtle call-to-action that promotes one of your micro CTAs, like an email signup or form submission.

For example, you could offer them more in-depth information related to the topic, such as a guide on leveraging AI to automate your digital marketing in return for their contact info.

The hope being that they will move down your sales funnel and go from an inbound lead to a marketing qualified lead.

 

Method 3: The Hard CTA

This is when you come in hot. You don’t hold any punches. You end your content piece with your macro CTA. You go all in, whether it’s asking them to buy your product, register for your service, or get in touch.

For instance, you could say something like “now that you have a firm understanding of how content marketing supports digital marketing, give us a call to take everything you’ve learned and implement it for your business.” Something like. A little heavy handed? For sure. But it’s not called a hard CTA for nothing.

The hope being that they will go from being a marketing qualified lead to a sales qualified lead.

Which of these methods you choose depends on:

  • The type of content piece
  • The topic and tone of that content piece
  • The goal of that content piece
  • Your brand

If you want help figuring out how to get the most out of your content pieces using these methods give us a call.

See what we did there?

We just used a type of content marketing (this blog post) as part of our own digital marketing strategy.

Because together, they make one heck of a team.

Why You Need An SEO Agency Now – Why SEO Is Important!

How can you effectively and efficiently drive interest and revenue for your business online? More importantly, what’s the best modern way to drive revenue and increase growth for your business overall?

As online shopping, mobile-browsing, and online-first business practices continue to explode, search engines are the new normal for businesses across the world. A huuuuge portion of internet traffic happens in search engines, meaning that having an edge there is crucial for revenue growth. SEO is one of the biggest, most successful forms of marketing there is – since search engines account for more than half of all online site traffic, and a huge portion of eCommerce revenue. It’s crucial to catching shoppers along the conversion-funnel in order to get more customers, faster, and more easily.

So here’s why you need an SEO agency now! And why SEO is so important for online business growth for the foreseeable future.

 

The Numbers Don’t Lie

Search traffic is one of the biggest traffic driving channels in the world. And SEO is the only way to effectively capture it.

Data compiled by BrightEdge shows that search engine traffic makes up 51% of all online user flow. Google alone gets 5.6 billion searches per day. Plus, search engine traffic ends up accounting for more than 40% of revenue online – nearly half! In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy – and many of those same brands will tell you it offers the best ROI out of any digital marketing strategy there is. A Search Engine Journal poll found that up to 48% of brands say SEO gives them the best overall ROI (that’s more than email marketing, paid ads, or social media)!

Other polling claims that at least 32% of marketers say that out of all their strategies, SEO offers the highest return on investment. In fact it’s cost-to-revenue ratio is one of the top benefits of SEO for business! For example, lead-generation via cold-calling can cost as much as 61% more than SEO!

Additionally, the top 3 spots in a Google results page account for 75% of all clicks. On mobile, the #1 spot gets as much as 27%. And as much as 3-in-4 people never even visit the #2 page of Google search results!

This is why you need an SEO agency now! To take full advantage of your eCommerce presence and the raw numbers that are exploding in internet commerce.

 

Lead Generation & the Conversion Funnel

For SEO that provides good cost-per-conversion value, it’s important to focus on lead generation that targets actual marketing qualified leads (MQLs).

Part of this is focusing on search optimization that helps you target shoppers all along the marketing funnel. This funnel describes the path which customers take as they go from first browsing to when they finally click “buy now.”

This means everything from site structure, to keyword research, to content should address what users actually want/need as they move along the funnel. As well as help to ease them along to each successive step. From “awareness” to “research/interest” to the “sleep on it” stage, before finally getting to the “add to cart” stage. Good SEO will feature optimizations and content designed for all of this, including FAQ pages, multi-media content, categories, filters, and good content in general. Understanding the complexity of SEO and the shopping funnel is a big part of why SEO is important for online business, and why hiring an SEO agency is so tempting. They know how to do it!

Afterall experienced search optimization professionals can use tools, data, time, and experience to get the best results day in and day out!

 

Why Hire an SEO Agency for Your Site:

So here’s why to hire an SEO agency:

  • SEO is too important to ignore, the stats on SEO’s returns prove it.
  • SEO companies offer more expertise with pro-strategies.
  • You can directly grow sales/revenue and not just
  • A good agency can offer SEO case studies based on experience with companies just like yours.
  • You can garner data/analytics to fine-tune all areas of your business and to improve multi-channel marketing.
  • Get long-term help to improve technical/advanced SEO.
  • They’ll have proprietary digital marketing software.
  • Get peace of mind with full account management, communication, and liaison services.
  • Regular reporting on site performance, ranking growth, traffic, click-through-rate (CTR), etc.
  • You’ll get fully customized meta title-tags for brand relevant search keywords.
  • You get meta description optimization for better CTR.
  • They can perform anchor text analysis and optimization.
  • Fully optimized content with keyword targeting and density.
  • You’ll get constant monitoring for site problems, errors, and algorithm penalties.

 

The reason why hiring an SEO agency is so important is that they can help businesses optimize for the most important search ranking signals. There are a lot of ranking signals used by search engines like Google or Bing – but some are more important than others.

 

Pro Strategies & Expertise

Plain and simple: an agency that specializes in search optimization is going to know better than you about what to get right. Because of its massive ROI we already know why SEO is important for your business. But where do you even start?

SEO is such a fast-evolving industry. SEO experts will be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO.

Plus, search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up. In 2020 alone Google released 12 major updates to their search system, and those were just the big ones. They normally implement small adjustments to their algorithm dozens of times a month. Experts can keep up with fast evolving industry changes, new platforms, and wily competitors!

 

Turn Traffic Directly Into Actual SALES

Here’s maybe the main reason why you need an SEO agency now. Sales and revenue!

By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.

Consumers now do 70% of their research online before getting into any sort of sales conversation. In the aftermath of the Covid 19 pandemic, online shopping/eCommerce is the new normal for business. That means that being able to discover and target “intent-driven” keywords means gaining traffic specifically for people who know what they want and are ready to buy now. Professional SEO will help online businesses to target keywords that gain concrete sales and ignore keywords that don’t.

Plus, strategies like conversion optimization (CRO), and CTR optimization tactics will help squeeze the best results out of your existing traffic. The experts can read and understand the data coming from tools like Google Analytics and Search Console – and they’ll know how to exploit it for better sales!

 

Data That Can Help You Pinpoint Even Better Results

Most businesses know about the importance of statistical information for understanding their customer base and site performance.

So why hire an SEO company to read your data for you?

Google Analytics offers detailed funnel reports, visualizations, and multi-channel traffic information that expert SEOs can digest and turn around into a more efficient marketing approach. Ecommerce tracking allows you to track data like the amount of sales, number of orders, billing location and more. Expert SEOs can track which products/pages/content are performing the best – as well as which keywords they are performing best for – and then optimize these areas with custom meta-data and content.

Plus you can take advantage of metrics and personalized KPIs like new/return users, session duration, shopping events (like adding items to carts, filling out forms, etc), most-visited pages, most popular products, and more! Data driven SEO is even helpful in expanding multi-channel marketing campaigns across ads, social media, and more.

 

Fully-Custom Optimization for Ranking Signals Like Title-Tags & Meta Descriptions

Another reason why to hire an SEO agency, is that they can do all the legwork for you. Optimizing your site can be time intensive, requires a lot of research, and there’s always the chance you can get it wrong.

But experts can write custom, descriptive title tags and meta-descriptions that can drastically improve page #1 rankings and SEO traffic.

The importance of these signals is yet another reason why you need an SEO agency now!

Page Title Tags: HTML title-tags have always been a huge SEO signal. Optimized title-tags should be written with humans in mind as well as with your target SEO keywords. With relevant and accurate keyword focus, webpages will rank higher for those target keywords and search engine click-through-rate (CTR) can increase drastically over time. Title tags should be unique, accurate/descriptive, and should be no longer than about 60 characters.

Meta Descriptions: Meta descriptions are actually not a direct SEO ranking signal, but they are very important since they help to improve CTR – so they can still play a significant role in eCommerce. They act as a sales pitch or ad to persuade readers to click on your link, and to boost clicks. Good descriptions will include keywords, be descriptive, accurate, and to-the-point. Similar to meta title-tags your meta description can be truncated if it’s too long. This is why hiring an SEO agency can be a life-saver – the 5-10% increase in traffic requires a lot of re-writing/optimizing. And a lot of time!

 

Content Keyword Optimization

Content is king – everyone knows that now. But why is it so important? And why hire an SEO agency to help optimize your content?

Being able to optimize your site’s content with the best, most accurate keyword and search friendly language is crucial to expanding SEO rankings across Google and Bing. An expert SEO team will be able to perform extensive keyword research, edit content for ideal keyword density, keyword placement, and identify opportunities for better search-query friendly language, keyword synonyms, latent semantic indexing (LSI), etc.

Plus, it’s possible that bad content optimization, and poor keyword strategies could be hurting your SEO performance. Yet another reason why you need an SEO agency now is because spammy “black hat” practices could be actively dragging your business down!

 

Expert Link Growth & Anchor Text Link Optimization

Links are a huge part of SEO. They’re one of the most important search engine ranking signals, and the quantity and quality (though mostly quality) of links pointing to your site is crucial to improved page #1 rankings.

Similarly, internal links are also very important. Internal linking structure is what search engine bots (like Googlebot) use to discover pages, index URLs, understand site-structure, and determine SEO rankings based on site hierarchy.

Likewise search algorithms also use “anchor text links” (ATLs) to understand page content, keywords, topics, etc. Overall, this means that SEO optimized ATLs can help improve your search performance and keyword rankings – plus, a reason why you need an SEO agency is that they can use site-crawling software, expertise, and keyword strategies to know where to put ATLs, where to remove ATLs, what keywords can improve algorithm performance, and what language works best for your business’s target audience in order to improve CTR!

Finally, hiring an SEO agency means they can naturally grow your site’s backlink profile – boosting search rankings even more. Good keyword research, content keyword optimization, meta-data optimization, and client/marketer co-ordination can improve user interactions, brand-recognition, and help grow backlinks over time.

To put it another way: the more visible your website and content – the more people will share your stuff!

 

Monitoring Technical SEO & Preventing Site-Killing Mistakes

Complete search engine friendliness is just as much about good “technical” SEO as it is about content, keywords and user friendliness.

Nothing can tank a site’s search traffic faster than an underperforming site that’s not mobile friendly, loads painfully slowly, doesn’t load properly/at-all, can’t be crawled by Googlebot, or worse: is riddled with spam, harmful content, or viruses. Site’s that have errors and are poor-performing are at risk of being removed from the search index, suffering from increased user exits/bounce-rate, being hit with algo updates, or even suffering a manual action penalty.

All of this is maybe the biggest reason why you need an SEO agency now! Digital marketing experts can used tools like Google’s Search Console, Google Analytics, PageSpeed Insights, and Bing Webmaster Tools to monitor your site for errors, penalties, shifts in traffic/sessions – and more! They can catch 404s and server errors using crawling software. They can track and advise on UX search optimization factors like Google’s new page experience algorithm update… and a lot more!

 

Learn More

Interested in learning more? Or want to get more info on hiring an SEO agency? Fill out the form below to get in touch or to stay up-to-date on the latest info.