Facebook and Instagram have nearly two billion active users and a variety of options for businesses to reach them. But trying to reach every single person out there is a waste of time and money. With our data-driven strategies and social media marketing campaigns, your ads will be highly targeted to reach the right people. We take targeting your ICP (Ideal Customer Persona) to a whole new level with a multiple layer targeting strategy.
Whether you want to target qualified leads, increase brand awareness, or improve user engagement, Facebook and Instagram have an advertising option for you. You can:
Not only is Facebook the largest social network (and Instagram’s owner), it also offers incredibly robust targeting capabilities, allowing you to zero in on your target clients. Additionally, Facebook marketing can complement other advertising campaigns. With this hyper-specific targeting, you can create distinct ads for every stage of the sales funnel and use them effectively.
Instagram has emerged as a hub, especially for the younger generation, and it boasts one of the most engaged audiences of any social network. Instagram is also a great place to test and experiment with new marketing ideas. When factoring in Facebook's granular targeting, you get huge growth opportunities.