If you’re an e-commerce company, odds are your target audience is already using Amazon. Why not meet them where they are? Amazon Marketing Services lets you market to those who are currently looking for your specific product—even if they don’t know it yet.
Amazon Marketing Services offer a variety of ad types and opportunities to reach customers. Using a mix of keyword types will grow your reach and audience on Amazon:
Just like social media marketing, Amazon offers granular targeting, so you can reach your specific target audience. This service also allows you to meet people right when they are ready to buy. A well-designed Amazon target marketing campaign can not only drive more sales, but also growth in brand awareness and recognition as your name climbs up the best-sellers ranking lists.