If you’re marketing to businesses or business professionals, LinkedIn cannot be ignored. With over 500 million users, LinkedIn gives you the best access to other businesses and professional networks.
LinkedIn’s advertising options include Sponsored Content, Sponsored InMail, and Text Ads. Each of these allow you to accurately target the most relevant audience and see higher conversion rates.
This specificity gives you the opportunity to:
If you’re a B2B company, marketing on LinkedIn gives you the opportunity to reach a target audience when they’re thinking about business, making them more likely to engage with your content and click on your ads. Along with its exceptional demographic targeting tools, you can use LinkedIn for B2B lead generation. LinkedIn also allows you to target people based on specific skill sets or areas of expertise. In other words, your ads go straight to the decision-makers. Some of our other favorite LinkedIn features include:
Our team will help you reach prospects with customized ads at every stage of your sales funnel.