Titan SEO is Excited to Announce our Re-brand to Titan Growth!

When we first started Titan SEO in 2004, we lived, breathed and immersed ourselves completely in the world of SEO. Now well over a decade later, we have the experience and battle scars to prove it. We have watched SEO trends come and go, been through more Google algorithm updates than we care to count, patented a proprietary search engine spider emulation technology, and worked tirelessly to grow rankings, traffic, and revenue for our clients. Yes, some would call us growth champions… and we won’t disagree.

In the beginning, the name Titan SEO represented our passion and our core focus. It also didn’t hurt from a domain-level keyword perspective (SEO circa 2004 anyone?) Today, that name just doesn’t feel quite right. Why? Because we are more than just an SEO agency; we’re a Growth company.

As the digital landscape has shifted and our clients’ competition has become fiercer, growth in the digital space has changed dramatically. For a lot of companies, having a presence online means more than SEO.

It wasn’t long after we started Titan SEO that we began to realize the vast benefits of paid search and how it works so effectively with SEO. Since then, it has become an increasingly important part of our core service. In our experience, clients who engage in both paid and SEO initiatives see greater results across the board. For that reason, pay has become a vital part of our company. So much so that we have continued to get recognized by Google as a top performing agency.

“The Catalyst behind the name change in part came from Google.” Says President Danny Shepherd. “Google was so impressed by our year over year Paid Search growth rate, which is 207% higher than the average of the top 10 Agencies in the USA, that they made it clear our partnership meant a lot by giving us access to considerable Google resources.”

Not only did Google name us a Premier Partner Agency, but also named us a Google All-Star Agency, one of only a handful. In addition to being recognized, we have also continued to have access to a dedicated team of expert-level Googlers to help with our clients’ success. We have won a number of awards based on our paid search campaigns, have been featured in co-branded case studies with Google, and have attended numerous exclusive Paid Search summits at the Googleplex. As a company, we have evolved and it’s time that our brand reflects that progress.

Today, we have simply outgrown our name. We encompass more than SEO and have the track record to prove ourselves as a versatile agency. As the digital world continues to shift, we want to remain open to all possibilities that will result in our clients’ continued growth and success. We’ve always had a long-standing relationship with excellence, and will continue to look to the future, starting with Titan Growth®.

SEO has become widely adopted in an online digital marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5.

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good SEO strategy, we have outlined the top 5 SEO benefits in digital marketing to help you understand (or remind you!) why SEO is awesome.

Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword-relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase the click-through rate, which also promotes increases in qualified web traffic.

ROI – SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site so there are no qualms when it comes to ROI. SEO agencies can track nearly every aspect of their SEO strategy, like increases in rankings, traffic, and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. E-commerce sites, SEO agencies can see which paths users take to complete a sale, all the way down to which keyword they used to search for you before purchasing. For non-e-commerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased site usability – To make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.

Brand Awareness – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Like what you read on the benefits of SEO? For more information on how search engine optimization could be beneficial to your website, or for a free SEO consultation, please contact us and we would be happy to help.

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Submitted by Erica Machin, SEO Titan