If you want SEO results that last, then cutting corners is not an option. See how to create sustainable results with sustainable SEO strategies.
Let’s face it, any SEO strategy that can get you rankings quickly is most likely not sustainable. It’s only a matter of time until an update comes around that will squash the latest trend and could result in serious penalties for your website. So instead of focusing on short-term solutions and immediate results, think long-term and sustainability.
- Focus on branding – An authoritative and credible brand will withstand the tests of time. Focus on building your brand and enhancing your earned media to set your website up for long-term success. Spend time creating value both on and off of your website. That consists of creating valuable and well-optimized brand content on-site and building your online communities off-site. Building a great brand and an authoritative site does not happen overnight; but when you compare it to the implications of what a penalty can do to your website overnight, it’s time well spent.
- Forget link building – The days of link spamming are officially over. At one point you may have been able to cut some corners by purchasing links or saturating your articles and press releases with backlinks, but we’ve learned that doesn’t fly after Penguin. That doesn’t mean some companies won’t still try it, but it won’t be long before their website is suffering the consequences. Links are still an important part of the SEO landscape; but, what has changed are the methods used to obtain them. Instead of focusing on aggressive link building campaigns, create and provide quality content that users would want to link to. This strategy is much more natural and can provide more valuable links. Plus, you can avoid penalties and delight your users at the same time.
- Create for your users, not the engines – If you’re trying to get savvy with your web design and content for the sole purpose of increasing your search rankings, you could be asking for trouble. Google is consistently getting better at identifying manipulative strategies and devaluing them with algorithm updates. Avoid penalties by thinking of your users first, not the search engines. From design to content, have your users in mind. Is your website easy to navigate? Does your content make sense? Are you providing value in your pages? If you create a credible site that users find valuable or interesting, they will be more likely to stay on longer and possibly share with their friends. Not only does this help build your website’s authority and connect with your audience, but also helps you to avoid penalties.
If you want to avoid search penalties and achieve long-term SEO results, you must use sustainable strategies. If you’ve cut corners in the past, now is the time to focus on long-term commitments for lasting results. It takes time to produce excellence, but in the end, it will pay off.
Want to know more about sustainable SEO strategies, or how to adopt integrate sustainable tactics into your current strategy? Please contact us.
Submitted by Erica Machin, Titan Growth