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Download Google’s Search Quality training document to learn:

• How does Google quantify page and content quality?
• What types of webpage are scrutinized more heavily, and how you can avoid penalties.
• Internal terms used to segment critical areas of search engine operation.
• Ways to evaluate your page’s relevance – and how to improve it.
• How to audit your site like Google.
• PLUS! 4 new pages of search quality guidelines added for 2020

For a good starting point, check out our analysis of the Search Quality Raters Guidelines.