Founded in 1906, Mizuno is sporting goods company focusing primarily on baseball, softball, volleyball, running and golf apparel and gear.
Looking for help after a complicated site launch, Mizuno was looking to recover lost traffic and revenue for their US site.
After partnering with Mizuno, the first order of business was auditing the site and addressing any outstanding issues from the previous launch. From there, we aggressively targeted individual product pages and steadily rebuilt authority to the site. In addition, our team consulted on Mizuno's content strategy and helped them transition their blog onto their main domain.
After resolving some residual issues, we began to see increases in rankings, which eventually led to increases in organic traffic. The road to recovery was as tedious one, but traffic eventually recovered fully. Today, the site is thriving and Mizuno just hit their lofty year-end eCommerce revenue goal!
increase in first page rankings
in traffic and revenue