Google Auto-Applied Recommendations

In this unique case study, Titan Growth is in the spotlight in a Google-published case study for their new AI technology, auto-applied recommendations.

Titan Growth tested and adopted Google’s auto-applied recommendations, seeing improvements in efficiency and better lower-funnel performance for client Google Ads accounts.

In addition, Titan Growth’s optimization score is nearly 100% at all times and Google has even mentioned their agency teams globally are referring to Titan Growth as ‘the thought leader in the SEM industry’

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Client Results

100%

Adoption rate across accounts

90-100%

Optimzation score for auto-applied accounts

Objective
Objective
To leverage AI technology to automate low-level tasks, identify opportunities, and improve overall client performance.
Strategy
Strategy
AI has always been something our agency has been very excited about. We have tested many different AI solutions for all facets of our businesses, but are very cautious when it comes to client performance. We have tested AI solutions for paid media accounts in the past, and while it was something we knew would be powerful in the future, the technology just wasn't where it needed to be - until we were approached by Google about auto-applied recommendations. Our team tested Google auto-applied recommendations for months on select Google Ads accounts and now has fully adopted the technology.
Results
Results
What we found was astounding. There was a significant reduction in our teams' hours spent on low-level optimizations. After tracking, we found we were saving up to 2-3 hours per person, per week! Our team could then reinvest that time into high-level strategy, problem-solving, and more client interaction. As a combined effect, we saw boosts in paid media performance for client accounts with Google Auto-Applied Recommendations.

Client Results

100%

Adoption rate across accounts

90-100%

Optimzation score for auto-applied accounts

Higher Efficiency, Better Performance

“Our clients are happier than ever. We’ve been getting very positive feedback on being better communicators, offering testing opportunities, and focusing more on strategy.” - Rita Stanley, Titan Growth Paid Media Director

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