The corporate website for Auberge Resorts has seen increases in organic traffic over the last five years. In addition to improvements with SEO, 2016 saw over a 100% increase in PPC ROI.
- Objective
Objective
The goal was to improve on-page technical SEO function to eliminate roadblocks, increase indexation, and improve traffic and rankings.
- Strategy
Strategy
Upon completion of a comprehensive technical SEO audit, we prioritized site wide and on-page elements that would positively impact search engine rankings. For each element, we provided a business requirements document that outlined the purpose, the SEO impact and the specifications. We continue to optimize and tweak the site to protect existing share of voice and improve rankings.
- Results
Results
Not only did we see organic traffic and rankings improvements for Auberge Resorts, but gain in overall exposure revealed a clear search impact YOY. In terms of rankings, Auberge saw an increase of 1,000 new first page rankings during the first year. The increase in rankings led to increases in organic traffic.
Client Results
86%
increase in organic traffic (over benchmark)
126%
increase in PPC return on investment
Organic Traffic