If you are currently doing SEO or want to start, a common question is whether or not to outsource your SEO efforts to an agency. Control and financial concerns may make you shy away from hiring out when in reality, outsourcing to an agency can be a much more efficient option. All too often, managers attempt the DIY option to save money but end up in over their heads, wasting both time and resources. That’s not to say insourcing isn’t necessarily the right option for you, but if you’re on the fence, these are the reasons that it would be beneficial to hire an agency.
Saves You Time – Time is a luxury that most business owners and managers don’t have, especially for a strategy as time-intensive as SEO. SEO is a continuous process that requires many hours of research, optimization, and upkeep. When you outsource to an SEO to an agency, you get a team of professionals behind your brand, freeing you up to focus on other business tasks.
Saves you Money – It takes a significant and ongoing investment to finance the salaries, software, and equipment needed to build a complete team of in-house SEO professionals. Agencies can offer their robust team and resources at a lower cost than it would require to maintain an in-house team.
Expertise – Agencies offer a collection of diverse experts, including SEO professionals, web developers and content writers who are equipped to handle specific situations. In an agency, every individual has a focus and excels in that area to deliver the best results to your company.
Experience – SEO Agencies have experience with many different clients and industries and have a solid understanding of what strategies work best. They’ve already been through years of trial and error and rigorous testing across a multitude of business landscapes, so they’re ahead of the curve on what will drive results.
Efficiency – Agencies have a tightly knit team that can develop your SEO strategy and implement it simultaneously. With SEO professionals, website technicians and content writers on staff, agencies have the team and resources at their disposal to make seamless changes. Since they are constantly working on your website, updates can be made that much more quickly and any urgent changes can be made on the spot.
On top of Trends – SEO is constantly evolving. Strategies that worked last month may not be effective today, so one of the most important aspects of SEO is just staying on top of the trends and algorithm changes. SEO Agencies dedicate the time that a lot of companies don’t have, to research and trend watching.
Safety – SEO can be risky if you’re not sure what you’re doing, opening the doors for search penalties, spam, and hacking. SEO agencies know what to look out for to avoid any negative repercussions and keep your website (and rankings) safe.
Going with an SEO agency can be a great option for some companies, but it is important to remember that all agencies are not created equally. If you do decide that outsourcing to an agency is the option for you, make sure to do your due-diligence. Watch out for any companies that offer guarantees or offer anything that sounds too good to be true for that matter. If you have any questions about SEO agencies or our agency, in particular, feel free to contact us.